To spotlight the new summer collection, Vagabond partnered with HUSH HUSH to craft an immersive brand moment during Lentekabinet festival. We were  responsible for full project execution, including concept, partnerships, PR, guest list management, influencer seeding, and event production. 

Ahead of the launch of Vagabond’s SS23 collection, HUSH HUSH was appointed to handle all partnerships, PR, guest list services, seeding and dressing, creative concepts and event production.

Vagabond Shoemakers Lentekabinet event

The activation included a curated pre-party picnic at the Twiske nature reserve, catered by Copain, followed by a group visit to the festival itself.

20+ KOLs and creatives debuted the new collection in a setting that merged music, style, and nature.

We handled curation and guest list management including 20 KOLs who debuted the new SS23 collection and increased brand awareness in The Netherlands.

This campaign significantly amplified brand visibility through highly shareable content, meaningful community engagement, and targeted influencer alignment.

Vagabond – Lentekabinet

To mark the transformation from Michel Bos PR to HUSH HUSH, the agency hosted a high-impact rebrand celebration at the brutalist Thomaskerk in Amsterdam.

With over 400 selected guests in attendance, including media, clients, cultural tastemakers, and collaborators, the event introduced the new HUSH HUSH identity in a way that fused performance, spatial design, and hospitality.

Programming featured a live performance by new-wave band POL and DJ sets by Eben Badu and Doppelgang, while the experience was elevated through theatrical brand integrations. These included an immersive mirrored cocktail bar in collaboration with The Macallan, a striking food installation by Oficina built into the church’s original altar, and a towering custom cake by Feisty Feast.

A champagne tower welcomed guests at the entrance, and a secret phone booth allowed attendees to leave anonymous voice messages, adding a playful, interactive layer to the night. The event encapsulated HUSH HUSH’s creative approach to brand building and left a lasting impression on Amsterdam’s cultural scene.

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