Ahead of the launch of Vagabond’s SS23 collection, HUSH HUSH was appointed to handle all partnerships, PR, guest list services, seeding and dressing, creative concepts and event production.

Vagabond Shoemakers Lentekabinet event

For the launch, we set up a partnership with Lentekabinet festival for a festive picnic and music festival visit.

We handled curation and guest list management including 20 KOLs who debuted the new SS23 collection and increased brand awareness in The Netherlands.

A pre-party picnic hosted by Copain at the nature reserve 't Twiske, included guests such as Iman Whitfield, Angelique Janssen, Levi Wattimena, Zoë Love Smith.

Vagabond – Lentekabinet

We were appointed for the opening of Aesop’s flagship store in Amsterdam alongside promoting openings in Antwerp and Brussels.

Aesop amsterdam store opening

Caption 2 – For Aesop’s Berlin Mitte store we organised a wellness retreat day for Berlin’s most influential cosmetics influencers.

aesop amsterdam store opening

We organised multiple in-store events including a press lunch, one-on-one meetings, interviews, and an opening cocktail event for local networks of editors, KOLs, entrepreneurs, VIPs and cultural leaders.

The scope of our role comprised creative direction, event production, PR, guest list services and influencer and ambassador partnerships.

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Following the success of the launches we were appointed by Aesop to work on long-term contracts within the Benelux market, setting up cultural partnerships with the Rijksmuseum, UNSEEN and others.

Vagabond – Lentekabinet - (1/4)