HUSH HUSH manages creative concepts for all product launches and collaborations, event production, strategy and guest list services and ongoing PR for The Macallan.

The Macallan Harmony III launch

The 2023 collaboration between Stella and Mary McCartney and The Macallan was inspired by nature and we created a concept to fit the launch.

This involved a two day programme for media and cultural innovators in Hotel De Durgerdam in a nature reserve near Amsterdam.

We collaborated with restaurant De Mark for the menu, using the notes from the whisky as ingredients in the dishes and creating a cocktail pairing.

A carefully co-ordinated guest list invited tastemakers and press to stay the night at De Durgerdam along with an intimate whisky tasting event and a cinema set-up in an old church.

The Macallan – Harmony III

Ahead of the launch of Vagabond’s SS23 collection, HUSH HUSH was appointed to handle all partnerships, PR, guest list services, seeding and dressing, creative concepts and event production.

Vagabond Shoemakers Lentekabinet event

For the launch, we set up a partnership with Lentekabinet festival for a festive picnic and music festival visit.

We handled curation and guest list management including 20 KOLs who debuted the new SS23 collection and increased brand awareness in The Netherlands.

A pre-party picnic hosted by Copain at the nature reserve 't Twiske, included guests such as Iman Whitfield, Angelique Janssen, Levi Wattimena, Zoë Love Smith.

The Macallan Harmony III launch - (1/5)