As the long-term PR partner of de Bijenkorf, we were involved in the launch of Skims in the Netherlands.

Skims Brand Launch

Skims x De Bijenkorf brand launch

Over 50 KOLs and editors were given an exclusive preview of the shop-in-shop within a closed department store.

Skims brand launch

This was followed by consumers being able to discover the world of Skims while enjoying Skims branded coffee and stroopwafels.

Through PR efforts and 60+ news articles in national media, over 2,000 fitting sessions were scheduled prior to the opening of the Skims pop up shops.

Skims – Brand launch

HUSH HUSH manages creative concepts for all product launches and collaborations, event production, strategy and guest list services and ongoing PR for The Macallan.

The Macallan Harmony III launch

The 2023 collaboration between Stella and Mary McCartney and The Macallan was inspired by nature and we created a concept to fit the launch.

This involved a two day programme for media and cultural innovators in Hotel De Durgerdam in a nature reserve near Amsterdam.

We collaborated with restaurant De Mark for the menu, using the notes from the whisky as ingredients in the dishes and creating a cocktail pairing.

A carefully co-ordinated guest list invited tastemakers and press to stay the night at De Durgerdam along with an intimate whisky tasting event and a cinema set-up in an old church.

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