HUSH HUSH is entrusted with PR, concepting, and strategy for Sisley Paris on a long-term contract. Sisley Paris was one of the first brands to activate at the newly opened Rosewood Amsterdam, hosting an exclusive press day inside The Library House suite. HUSH HUSH led the full concept development, guest list curation, and event production.

Press Day at Rosewood Amsterdam 

The day featured scheduled one-on-one press appointments to introduce the brand’s latest skincare, makeup, and haircare launches, followed by an informal aperitivo moment for friends of the brand and key opinion leaders.

Guests were invited to explore three immersive product stations, each highlighting a different pillar of the Sisley universe. Upon arrival, attendees were colour-matched with a lip shade, which they later received in their personalised gift bag, adding a bespoke touch to the day.

Sisley - Press Day 

We were appointed for the opening of Aesop’s flagship store in Amsterdam alongside promoting openings in Antwerp and Brussels.

Aesop amsterdam store opening

Caption 2 – For Aesop’s Berlin Mitte store we organised a wellness retreat day for Berlin’s most influential cosmetics influencers.

aesop amsterdam store opening

We organised multiple in-store events including a press lunch, one-on-one meetings, interviews, and an opening cocktail event for local networks of editors, KOLs, entrepreneurs, VIPs and cultural leaders.

The scope of our role comprised creative direction, event production, PR, guest list services and influencer and ambassador partnerships.

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Following the success of the launches we were appointed by Aesop to work on long-term contracts within the Benelux market, setting up cultural partnerships with the Rijksmuseum, UNSEEN and others.

Press Day at Rosewood Amsterdam - (1/3)