HUSH HUSH is entrusted with PR, concepting, and strategy for Sisley Paris on a long-term contract. We led the full concept development, guest list curation, and event production.

Press Day at Rosewood Amsterdam 

The day featured scheduled one-on-one press appointments to introduce the brand’s latest skincare, makeup, and haircare launches, followed by an informal aperitivo moment for friends of the brand and key opinion leaders.

Guests were invited to explore three immersive product stations, each highlighting a different pillar of the Sisley universe. Upon arrival, attendees were colour-matched with a lip shade, which they later received in their personalised gift bag, adding a bespoke touch to the day.

Sisley - Press Day 

As the long-term PR partner of de Bijenkorf, we were involved in the launch of Skims in the Netherlands.

Skims Brand Launch

Skims x De Bijenkorf brand launch

Over 50 KOLs and editors were given an exclusive preview of the shop-in-shop within a closed department store.

Skims brand launch

This was followed by consumers being able to discover the world of Skims while enjoying Skims branded coffee and stroopwafels.

Through PR efforts and 60+ news articles in national media, over 2,000 fitting sessions were scheduled prior to the opening of the Skims pop up shops.

Press Day at Rosewood Amsterdam - (1/3)