In 2021 HUSH HUSH was appointed Ruinart & Krug’s ongoing partner agency responsible for event production, brand partnerships, PR strategy and guest list services.

Ruinart – Art Fair

Ruinart Art Fair PAN Amsterdam

We invited artist B.D. Graft to use Ruinart's 'second skin’, the sustainable case made from recyclable paper, as a blank canvas for his paintings.

In 2022 we set up a partnership with PAN Amsterdam art fair to showcase the 20 artworks. The works were auctioned and profits were donated to a local sustainability organisation.

For the launch event we invited 20 key journalists, KOLs and brand ambassadors, with catering by Oficina and guided art tours by Jasper Krabbé, with a parallel event for Ruinart's VICs later that day.

Ruinart – PAN Art Fair

As the long-term PR partner of de Bijenkorf, we were involved in the launch of Skims in the Netherlands.

Skims Brand Launch

Skims x De Bijenkorf brand launch

Over 50 KOLs and editors were given an exclusive preview of the shop-in-shop within a closed department store.

Skims brand launch

This was followed by consumers being able to discover the world of Skims while enjoying Skims branded coffee and stroopwafels.

Through PR efforts and 60+ news articles in national media, over 2,000 fitting sessions were scheduled prior to the opening of the Skims pop up shops.

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