To mark the 750th anniversary of Amsterdam, HUSH HUSH created a three-week Ray-Ban pop-up container. The activation combined retail, cultural programming, and community engagement to spotlight the summer collection.



To add cultural relevance, we collaborated with community platform Echobox Radio, that broadcasted live radio streams on Fridays and Saturdays from the pop-up, further amplifying the reach beyond the venue.



Beyond showcasing its latest collections, the pop-up hosted a curated
exhibition in collaboration with Numéro Netherlands, spotlighting local
community faces and celebrating individuality and diversity within
Amsterdam’s creative scene. The collaboration with Numéro Netherlands
included visibility across their social and digital channels.


The activation was celebrated with two large-scale events, bringing together hundreds of local press, KOLs, and community members from our network to mark the kick-off and closing of the Amsterdam pop-up.

Ray-Ban - Summer pop-up

In 2021 HUSH HUSH was appointed Ruinart & Krug’s ongoing partner agency responsible for event production, brand partnerships, PR strategy and guest list services.

Ruinart – Art Fair

Ruinart Art Fair PAN Amsterdam

We invited artist B.D. Graft to use Ruinart's 'second skin’, the sustainable case made from recyclable paper, as a blank canvas for his paintings.

In 2022 we set up a partnership with PAN Amsterdam art fair to showcase the 20 artworks. The works were auctioned and profits were donated to a local sustainability organisation.

For the launch event we invited 20 key journalists, KOLs and brand ambassadors, with catering by Oficina and guided art tours by Jasper Krabbé, with a parallel event for Ruinart's VICs later that day.

Ray-Ban - Summer pop-up - (1/4)