HUSH HUSH was responsible for concepting, partnerships,  production, influencer management, media strategy, and guest lists.

HUSH HUSH was responsible for local concepts, partnerships, event production, influencer management, media strategy and guest lists.

LOEWE brand launch

Our PR and communication strategy involved interviews with the newspapers NRC and FD alongside private store visits for key editors.

We produced an in-store cocktail event for 200 guests comprising media, cultural innovators, KOLs and potential clients.

As part of the launch we held a private VIP dinner for 30 guests in Thomaskerk, with all attendees dressed in Loewe, including Sabine Marcelis, Samir Bantal, Lorenzo Viotti, and Paul Cournet.

The launch coincided with a brand partnership with VanMoof and HypeBeast comprising LOEWE branded bikes, an OOH campaign on trams and wild posting throughout Amsterdam.

Loewe – Brand launch

To mark the 750th anniversary of Amsterdam, HUSH HUSH created a three-week Ray-Ban pop-up container. The activation combined retail, cultural programming, and community engagement to spotlight the summer collection.



To add cultural relevance, we collaborated with community platform Echobox Radio, that broadcasted live radio streams on Fridays and Saturdays from the pop-up, further amplifying the reach beyond the venue.



Beyond showcasing its latest collections, the pop-up hosted a curated
exhibition in collaboration with Numéro Netherlands, spotlighting local
community faces and celebrating individuality and diversity within
Amsterdam’s creative scene. The collaboration with Numéro Netherlands
included visibility across their social and digital channels.


The activation was celebrated with two large-scale events, bringing together hundreds of local press, KOLs, and community members from our network to mark the kick-off and closing of the Amsterdam pop-up.

Loewe – Brand launch - (1/5)