HUSH HUSH was responsible for local concepts, partnerships, event production, influencer management, media strategy and guest lists.

LOEWE brand launch

Our PR and communication strategy involved interviews with the newspapers NRC and FD alongside private store visits for key editors.

We produced an in-store cocktail event for 200 guests comprising media, cultural innovators, KOLs and potential clients.

As part of the launch we held a private VIP dinner for 30 guests in Thomaskerk, with all attendees dressed in Loewe, including Sabine Marcelis, Samir Bantal, Lorenzo Viotti, and Paul Cournet.

The launch coincided with a brand partnership with VanMoof and HypeBeast comprising LOEWE branded bikes, an OOH campaign on trams and wild posting throughout Amsterdam.

Loewe – Brand launch

In 2021 HUSH HUSH was appointed Ruinart & Krug’s ongoing partner agency responsible for event production, brand partnerships, PR strategy and guest list services.

Ruinart – Art Fair

Ruinart Art Fair PAN Amsterdam

We invited artist B.D. Graft to use Ruinart's 'second skin’, the sustainable case made from recyclable paper, as a blank canvas for his paintings.

In 2022 we set up a partnership with PAN Amsterdam art fair to showcase the 20 artworks. The works were auctioned and profits were donated to a local sustainability organisation.

For the launch event we invited 20 key journalists, KOLs and brand ambassadors, with catering by Oficina and guided art tours by Jasper Krabbé, with a parallel event for Ruinart's VICs later that day.

Loewe – Brand launch - (1/5)