In 2020 we were appointed lead agency for PR, events, social and digital strategies, brand partnerships and ambassador programs.

IWC Schaffhausen store opening

Our strategy included the establishment of brand ambassadorships with Guillaume Philibert, founder of Filling Pieces and Miluska van 't Lam, Editor-in-Chief of Harper's Bazaar.

The opening of IWC’s Amsterdam boutique in 2023 marked the launch of its largest store worldwide and the first under a new design direction.

We were responsible for all creative concepts including in-store installations and a pre-opening event with Wajer Yachts for VIPs, press, KOLs and VICs.

Since the start of the collaboration, annual media AVE has increased by 300% locally and we were chosen as IWC’s best performing agency globally.

IWC Schaffhausen – Store opening

HUSH HUSH was responsible for local concepts, partnerships, event production, influencer management, media strategy and guest lists.

LOEWE brand launch

Our PR and communication strategy involved interviews with the newspapers NRC and FD alongside private store visits for key editors.

We produced an in-store cocktail event for 200 guests comprising media, cultural innovators, KOLs and potential clients.

As part of the launch we held a private VIP dinner for 30 guests in Thomaskerk, with all attendees dressed in Loewe, including Sabine Marcelis, Samir Bantal, Lorenzo Viotti, and Paul Cournet.

The launch coincided with a brand partnership with VanMoof and HypeBeast comprising LOEWE branded bikes, an OOH campaign on trams and wild posting throughout Amsterdam.

IWC Schaffhausen store opening - (1/5)