To mark the transformation from Michel Bos PR to HUSH HUSH, the agency hosted a high-impact rebrand celebration at the brutalist Thomaskerk in Amsterdam.

With over 400 selected guests in attendance, including media, clients, cultural tastemakers, and collaborators, the event introduced the new HUSH HUSH identity in a way that fused performance, spatial design, and hospitality.

Programming featured a live performance by new-wave band POL and DJ sets by Eben Badu and Doppelgang, while the experience was elevated through theatrical brand integrations.

A champagne tower welcomed guests at the entrance, and a secret phone booth allowed attendees to leave anonymous voice messages, adding a playful, interactive layer to the night. The event encapsulated HUSH HUSH’s creative approach to brand building and left a lasting impression on Amsterdam’s cultural scene.

HUSH HUSH - Launch event 

In 2020 we were appointed lead agency for PR, events, social and digital strategies, brand partnerships and ambassador programs.

IWC Schaffhausen store opening

Our strategy included the establishment of brand ambassadorships with Guillaume Philibert, founder of Filling Pieces and Miluska van 't Lam, Editor-in-Chief of Harper's Bazaar.

The opening of IWC’s Amsterdam boutique in 2023 marked the launch of its largest store worldwide and the first under a new design direction.

We were responsible for all creative concepts including in-store installations and a pre-opening event with Wajer Yachts for VIPs, press, KOLs and VICs.

Since the start of the collaboration, annual media AVE has increased by 300% locally and we were chosen as IWC’s best performing agency globally.

HUSH HUSH - Launch event - (1/4)