Ahead of the opening of a landmark BOSS store in Amsterdam, we were appointed to manage PR and media strategy for the launch.

BOSS store opening

This included the creative development and execution of a ‘BOSSes of Amsterdam’ media partnership campaign with Vogue Netherlands, coinciding with an OOH campaign on trams and ferries.

This included the creative development and execution of a ‘BOSSes of Amsterdam’ media partnership campaign with Vogue Netherlands.

For the opening event we handled guest list management and hosting for over 400 guests as well as dressing for over 60 KOLs and VIPs including Joris Bijdendijk, Romee Strijd, Anna Nooshin, Yeliz Çiçek and more.

Hugo Boss – Store opening

In 2020 we were appointed lead agency for PR, events, social and digital strategies, brand partnerships and ambassador programs.

IWC Schaffhausen store opening

Our strategy included the establishment of brand ambassadorships with Guillaume Philibert, founder of Filling Pieces and Miluska van 't Lam, Editor-in-Chief of Harper's Bazaar.

The opening of IWC’s Amsterdam boutique in 2023 marked the launch of its largest store worldwide and the first under a new design direction.

We were responsible for all creative concepts including in-store installations and a pre-opening event with Wajer Yachts for VIPs, press, KOLs and VICs.

Since the start of the collaboration, annual media AVE has increased by 300% locally and we were chosen as IWC’s best performing agency globally.

Hugo Boss – Store opening - (1/3)