HUSH HUSH was commissioned to secure a location in Rotterdam for the Hermès Kiosk, an ephemeral, product-free space designed to spotlight the brand’s heritage.

We were tasked with finding the perfect location for the Hermès Kiosk in Rotterdam, a structure designed to showcase brand values and heritage and increase audience engagement.

Hermès Rotterdam Kiosk

Set within a residential area, the kiosk invited visitors to slow down and experience Hermès through a three-day cultural program featuring mime artists, live music, a flower stall, and an outdoor terrace.

We were responsible for event concept development, permitting, and logistical coordination. The activation launched with an intimate opening for press, VIPs, creators, and local tastemakers, creating a strong social footprint.

Hermès – Rotterdam kiosk

HUSH HUSH was responsible for the full PR and media rollout surrounding the BOSS flagship store opening in Amsterdam.

Ahead of the opening of a landmark BOSS store in Amsterdam, we were appointed to manage PR and media strategy for the launch.

BOSS store opening

Our scope included the development and execution of a media strategy, anchored by a co-created editorial partnership with Vogue Nederland for the BOSSes of Amsterdam campaign.

We managed guest list curation and on-site hosting for the opening event, which welcomed over 400 guests.

This included the creative development and execution of a ‘BOSSes of Amsterdam’ media partnership campaign with Vogue Netherlands.

A dedicated KOL and VIP dressing strategy was implemented, with 60+ high-profile names styled in BOSS for the occasion.

The campaign was supported by an extensive OOH takeover across trams and ferries throughout the city. 

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