To celebrate the launch of the new Dyson Airwrap ID, Dyson appointed HUSH HUSH to develop an activation under the theme “Fall in Love With Your Hair.”

HUSH HUSH was responsible for concept development, guest list curation, full event production, and hosting. The experience was designed with multiple high-impact touchpoints, beginning with custom chocolate box invitations sent to guests.

Press and KOLs were invited for individual styling appointments at the Dyson boutique ahead of the dinner to experience the new product firsthand. The day concluded with an intimate dinner at the Hoxton Lloyd for 35 guests, brought to life through detailed brand moments.

As a final touch, guests could send a letter to a loved one inviting them to book their own Dyson styling session, extending the experience beyond the event.

Dyson - Airwrap ID Launch

HUSH HUSH is entrusted with PR, concepting, and strategy for Sisley Paris on a long-term contract. Sisley Paris was one of the first brands to activate at the newly opened Rosewood Amsterdam, hosting an exclusive press day inside The Library House suite. HUSH HUSH led the full concept development, guest list curation, and event production.

Press Day at Rosewood Amsterdam 

The day featured scheduled one-on-one press appointments to introduce the brand’s latest skincare, makeup, and haircare launches, followed by an informal aperitivo moment for friends of the brand and key opinion leaders.

Guests were invited to explore three immersive product stations, each highlighting a different pillar of the Sisley universe. Upon arrival, attendees were colour-matched with a lip shade, which they later received in their personalised gift bag, adding a bespoke touch to the day.

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