To celebrate the launch of the new Dyson Airwrap ID, Dyson appointed HUSH HUSH to develop an activation under the theme “Fall in Love With Your Hair.”

HUSH HUSH was responsible for concept development, guest list curation, full event production, and hosting. The experience was designed with multiple high-impact touchpoints, beginning with custom chocolate box invitations sent to guests.

Press and KOLs were invited for individual styling appointments at the Dyson boutique ahead of the dinner to experience the new product firsthand. The day concluded with an intimate dinner at the Hoxton Lloyd for 35 guests, brought to life through detailed brand moments.

As a final touch, guests could send a letter to a loved one inviting them to book their own Dyson styling session, extending the experience beyond the event. 

Dyson - Airwrap ID launch

Fosbury & Sons is a premium co-working space located in the former Prinsengracht hospital in the heart of Amsterdam’s canal district.

Fosbury & Sons opening

HUSH HUSH was appointed to produce a fully integrated lifestyle media plan including the hosting of international press with Wallpaper, Dezeen and more.

For the launch we organised multiple openings, with 500+ guests in total spanning concept to full event production and guest list management.

For cultural outreach we set up an art partnership with three renowned galleries: GRIMM, The Ravestijn Gallery and Ron Mandos to provide artworks throughout the building.

Our ambassador programme partnered with over 20 leading businesses and entrepreneurs including Ace & Tate, Mendo, Vogue Netherlands, OMA/AMO, Rijksmuseum, Stedelijk Museum, Daily Paper, Blendle, and Appelsap.

In addition to lifestyle and culture, we handled corporate public relations with a focus on investors, trade media, the 5-year renovation of the building, project architects and the Fosbury & Sons opening.

Dyson - Airwrap ID launch - (1/4)