To mark their introduction to the Netherlands, Arket appointed us to manage overall press and media strategy development.

ARKET brand launch

We handled pre-opening campaigns including media visits, international press trips and interviews with CEOs from the H&M group.

Alongside ambassador and influencer programmes, we also launched consumer awareness campaigns including sustainable coffee trucks, outdoor events, and an OOH campaign with an emphasis on data capture.

For the opening of the Arket flagship store in Amsterdam we handled event concepting including full production management, overseeing all partners and guest list management for over 600 guests.

Arket – Brand launch

A project partnership with Cartier to work on event production and the creation of local press assets around key launches.

Cartier campaigns

Projects included the opening of a pop up store at de Bijenkorf Amsterdam and the launch of their end of year campaign.

For the launch of the 2021 EoY campaign we curated an exclusive screening at Soho House Amsterdam for 30 key editors and KOLs.

We were responsible for full production including location scouting, entertainment, creation of VM assets, styling and catering.

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